๏       Always conduct myself to the highest levels of ethics, integrity, accountability
and responsibility.

๏       Respect the absolute rights of the client's confidentiality except as permitted by the client or potential client or as required by law.

๏       Treat all clients and potential clients with absolute dignity and respect as free and equal individuals.

๏       Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients, and/or professional colleagues.

๏       Represent levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.

๏       Clearly state to clients and potential clients the terms of any agreement including the expectations of both parties.

๏       Obtain permission from any client before releasing their names or using their comments for marketing or advertising.

๏       Recommend alternative resources or support when these will be more appropriate to the client's needs.

๏       Avoid all conflicts of interest and give notice of such potential conflicts to the client.

๏       Refrain from offering professional information or advice known to be confidential, misleading or where the accuracy is beyond my competence to assess.

๏       Avoid coaching minors (people who have not yet had their 18th birthday) without the express written consent of parent, guardian or teacher as appropriate.

๏       Comply with all laws and by-laws of the UK and, when coaching clients based abroad, with the laws of the clients' country.

๏       Make a copy of this Code freely available to clients, if requested.